Ep 208 February 2022 Roundup
Let’s start the blog with the show notes for this Episode –
It’s the beginning of February, so that may mean Groundhog Day to some, but to me it means a lively conversation with Ellen Bayens of www.theceliacscene.com.
Ellen and I talk about a study looking at a link between atopic dermatitis and celiac disease, along with a publication of a report on increasing prices for gluten free in the UK. We also look at a paper from Turkey about the common myths surrounding celiac disease – most are universal. Ellen brings to my attention that Earth’s Own Oat Beverage will no longer be gluten free and we explore the why’s and how’s of that happening. Ellen highlights a couple of my recent podcasts Ep 207 about Suki the Gluten Detection Dog as well as my Gluten Free Weigh In episodes with Aaron. Every Tuesday, Selena Devries answers questions on her Instagram Story (@celiac_dietitian), but I never knew how to send her a question. Ellen walks us through the process, which is simple, but unless I was ready to do it, wouldn’t have explored. Here are the links to the topics Ellen and I spoke about.
• Significant Association Between Atopic Dermatitis and Celiac Disease
• ATTENTION: Gluten-Free Product Labeling Change | Earth’s Own Oat Milks
• Prices Up ⬆️ Selection Down ⬇️ for Celiac Shoppers
• “Inmate with Celiac Disease Starving to Death,” says Attorney
• More Misconceptions About Celiac Disease
• Aaron Copes with the Emotions of a Celiac Disease Diagnosis
• Tuesdays Instagram Questions & Answers Session (FREE!)
• Join Selena’s Symptom Relief Facebook Group
Sue’s Websites and Social Media –
Podcast https://acanadianceliacpodcast.libsyn.com
Podcast Blog – https://www.acanadianceliacblog.com
Email – acdnceliacpodcast@gmail.com
Celiac Kid Stuff – https://www.celiackidstuff.com
Baking Website – https://www.suesglutenfreebaking.com
Instagram – @suesgfbaking
YouTube – https://www.youtube.com/playlist?list=PLUVGfpD4eJwwSc_YjkGagza06yYe3ApzL
Email – sue@suesglutenfreebaking.com
Other Podcast – Gluten Free Weigh In – https://glutenfreeweighin.libsyn.com
My Thoughts –
I try not to go down the rabbit hole that is social media when I’m researching a topic, and this is especially true when I consider something like the choices Earth’s Own had to make when switching from gluten free oats to “regular” oats.
It is difficult for us as consumers to step into the minds and boardrooms of the food producers and grocery store chains. I’ve sat in some of those meetings, and they were not what I expected. I particularly remember one meeting when I was presenting a new product to my distributor who would then list it for stores (mostly health food stores) to stock on their shelves or in their freezers. I had prepared some slick product cards with photos and nutritional information, case dimensions, storage instructions etc. As well, I had samples, plates and napkins. I was ready to sell.
The distributor had invited the marketing people and the sales people from my “area” to review the product. I was ready, gave my short talk, handed out the product cards and prepared the samples. It should have all worked perfectly, except they had very little interest in tasting the product. I was completely taken aback. Most attendees didn’t sample the product, and the ones who did, seemed to be doing it out of courtesy. How could this be? It was a great new gluten free offering!
Turns out the interest in the product boiled down to –
- What is the cost at my door?
- Is the packaging appropriate?
- What is the shelf life?
- Does it require freezer space?
- What price are the competitors?
I was able to answer all their questions, but as a gluten free food producer, I was most concerned about taste, texture, shelf life, visual appeal. As a distributor and retailer, they were most concerned about picking up the product, storing it, delivering it, and if it was unique, it would be an easier sell to their stores. Oh yes, their biggest concern was price!
Any large food producer has to walk the fine line between producing a food they are proud to promote, and the acceptance of grocery stores to list it, order it, and shelve it appropriately. And then there’s the price, which regardless of product quality will make or break the wholesale and retail equation. Earth’s Own had difficult decisions to make, ones I’m sure they wish they didn’t have to make, and one they knew would disappoint some customers. I’m sad to lose the brand from our gluten free shelf, but tend to believe that Earth’s Own did their best to alert their gluten free consumers and did the best for their brand in the long run.
One Comment
Pingback: